Hi, I'm Justin Kerby.

I run Something Great, a content and social media studio in Vancouver.

I spend a lot of time figuring out which marketing changes actually matter. This is where I write about it: social platforms, search, AI at work, and the psychology of why marketing works.

The best way to keep up is Work Friend, my weekly newsletter. Every Tuesday I sort through what's changing, whether you should care, and what I'd do.

If you'd like to get in touch, shoot me an email. Thanks for stopping by.